What is a Marketing Consultant?
Marketing is defined by the American Marketing Association as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large". The term developed from the original meaning which referred literally to going to market with goods for sale. A marketing consultant is an outside advisor who can help implement marketing strategies to improve your sales and brand awareness by creating a marketing message and implementing a strategy with a marketing mix to access a particular target market. Some marketing consultants specialize in certain aspects of marketing including digital marketing, content marketing, public relations, graphic design, strategies and campaigns, and SEO. A marketing consultant can work for an advertising agency, consulting firms, or be self-employed.
Read this Article to see if you should hire a marketing consultant: