It looks like everything and everyone is screaming during these uncertain pandemic times: Go digital or adjust your digital marketing. Why? Marketing is the area in which businesses can grow and learn how to cut costs due to the current economic situations. Should your digital marketing strategy change? If yes, are you able to imagine how?
There are many opportunities for digital marketing a business on a limited budget during an uncertain economic time. All it takes is a little creativity and willingness to invest some time. Each company has to have a unique digital marketing strategy that might need to involve various approaches. However, listed below are some general approaches everyone might find useful.
Team up and co-host an online event
Networking and helping one another are always a solution during uncertain times. If you have been putting much effort into promoting your business to the online, remote world, it’s time to understand you do not have to do this all alone. You might have a handful of colleagues that are offering a service/product that complements your own. Network with them and ask them to team up with you and co-host together an online webinar. Facebook or YouTube live would be a smart way to get in front of your customers. Partnering with other brands will allow you to benefit from combining the knowledge and expertise and reaching twice the audience.
Build a Facebook Community to help you advertise
One of the most audience-centric ways to promote your business on Facebook is cultivating a community around your brand. Your community can be formed by asking for and responding to comments on your business page, creating a group on Facebook, or even through your other social media channels by regularly starting conversations with followers. Building a community means building trust.
Create multi-purpose content
To keep your brand relevant and keep the audience engaged, you will need to create content. Content marketing has been around for a long time, but with all of the emerging online platforms to share it, the content has become the foundation for many marketing activities. One piece of content is easy to leverage in different ways; thus, it is cost-effective. Write a post for your blog. You can share it on social media such as Facebook with a link back to your post, either create a catchy video or infographic that visually converts the content and take out quotes to add them to Pinterest and Instagram.
To sum up, during these social and economic uncertain times, continue to provide value, no matter what. But, depending on the type of product or service and your industry, if you’re still in a position to promote online, first keep in mind the likely current emotional and mental state of most of your audience. Many small business owners are feeling immense fear around their livelihood. Look for ways you can be of service. We are aiming to do so ourselves, and in case you need assistance with your digital marketing strategy, we are here to help. Email us at info@easilyincllc.com to get your digital marketing strategy started no matter your budget.
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