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  • Writer's pictureElyshia Schemmel

Services Offered by Marketing Consultants

Marketing consultant

Many services are offered by marketing consultants. As a small business owner or a start-up, you may need to find someone who specialized in brand awareness. Brand awareness refers to the extent to which customers can recall or recognize a brand. Brand awareness is a key consideration in consumer behavior, advertising management, brand management, and strategy development. Having brand awareness in your target market will allow you to have a long-lasting relationship with your clients or customers. Think about when you go to the store and you will only purchase a certain brand of garbage bags or cleaning detergent, this is brand awareness. Small businesses and start-ups will not be able to achieve the level of brand awareness that some of the larger corporations have, however they can achieve it within their local community or target market. Here is a list of some services offered by marketing consultants:

  1. Digital Marketing including Social Media Marketing, Search Ads, Email Marketing, Blogging: is the component of marketing that utilizes the internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

  2. Print Advertising: is the practice of advertising using newspapers, magazines, direct mail including postcards, flyers, tri-folds or any other printed media.

  3. Public Relations: is the practice of deliberately managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public.

  4. Web Development: is the work involved in developing a website for the Internet (World Wide Web) or an intranet (a private network).

  5. Search Engine Optimization (SEO): this is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.[1]

Read more on this article to see if you should hire a marketing consultant:

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