How Much Should I Pay a Marketing Consultant?
When hiring a marketing consultant, you should always create a budget or have an idea of what you are willing to spend on the hourly cost of the marketing consultant and any additional marketing or advertising dollars you will need to invest. The marketing consultant should be able to give you a comprehensive marketing solution that includes what your ad spend should be. This will include costs of online ads, social media advertising, and placements in print.
According to Thumbtack, an online job posting board, the average cost of a marketing consultant is between $75-150 per hour. This all depends on what level of experience you need and the overhead of the consultant. Some consultants, like me, also offer a monthly service fee which is inclusive of certain services. These types of "bundles" can save you money in the long run. You will have the benefit of having a marketing team or consultant without having high employee costs or worry about employee retention.
Read more on if you should hire a marketing consultant: